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Baumgarth, Carsten
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Schmidt, Holger J.
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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
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"Mein Theater, deshalb hänge ich mich hier richtig rein" : Markenzuneigung als Determinante von intensivem Besucherverhalten in Kulturinstitutionen
Baumgarth, Carsten
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2014
Persistent link: https://www.econbiz.de/10010478332
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Status-Quo der Markenführung von Bühnen und Museen im deutschsprachigen Raum
Schmidt, Holger J.
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2014
Persistent link: https://www.econbiz.de/10010478353
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