GARDAN, Daniel; GEANGU, Iuliana Petronela - In: Annals of Spiru Haret University, Economic Series 4 (2013) 3, pp. 77-83
Extending the application of marketing science specific concepts and principles in various sectors would not have been possible without their gradual evolution, in terms of customization and differentiation tailored for a specific field. This phenomenon regarding marketing evolution in terms of...