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person:"Thorleuchter, Dirk"
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Customer acquisition
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Data Mining
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Thorleuchter, Dirk
Fink, Klaus-J.
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Van den Poel, Dirk
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Gebhardt-Seele, Stephan
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Kreutzer, Ralf T.
5
Bradlow, Eric T.
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Fader, Peter
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Kirchner, Jens
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Villanueva, Julian
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D'Haen, Jeroen
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Drèze, Xavier
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Hanssens, Dominique M.
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Heitmann, Mark
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Limbeck, Martin
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Schwartz, Eric M.
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Straden, Gisbert
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Yoo, Shijin
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Afrouzi, Hassan
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Albadvi, Amir
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Baecke, Philippe
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Barsch, Thomas
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Bily, Thomas
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Bonfrer, Andre
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Breyer-Mayländer, Thomas
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Böttger, Heiner
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Chintagunta, Pradeep K.
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Conklin, James
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Das, Subhasish
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Devezer, Berna
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Drenik, Andres
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Fader, Peter S.
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Flachenäcker, Robert
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Fornell, Claes
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Francis, Jere R.
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Girmscheid, Gerhard
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Grewal, Rajdeep
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Heinrich, Stephan
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Helmke, Stefan
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Hiemeyer, Wolf-Dieter
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Houtz, Malcolm
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Predicting customer profitability during acquisition : finding the optimal combination of data source and data mining technique
D'Haen, Jeroen
;
Van den Poel, Dirk
;
Thorleuchter, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667730
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2
Analyzing existing customers’ websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing
Thorleuchter, Dirk
;
Van den Poel, Dirk
;
Prinzie, Anita
-
2011
Persistent link: https://www.econbiz.de/10009354965
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