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subject:"customer retention"
~subject:"B-to-B-Marketing"
~person:"Ben Rhouma, Tarek"
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
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