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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
SpringerLink / Bücher
20
Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
8
The international review of retail, distribution and consumer research
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The service industries journal
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Fixed revenue accounting : a new management accounting framework
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Jahrbuch der Absatz- und Verbrauchsforschung
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Journal of retailing and consumer services
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Journal of targeting, measurement and analysis for marketing
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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essentials
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Fuzzy methods for customer relationship management and marketing : applications and classifications
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Harvard-Business-Manager : das Wissen der Besten
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic customer relationship management : IJECRM
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International journal of market research : JMRS ; the journal of the Market Research Society
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity
Yu, Jie
;
Goos, Peter
;
Vandebroek, Martina
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 378-388
Persistent link: https://www.econbiz.de/10009406661
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2
Empirical validation and comparison of models for customer base analysis
Batislam, Emine Persentili
;
Denizel, Meltem
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 201-209
Persistent link: https://www.econbiz.de/10003561994
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