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~subject:"2008-2009"
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2008-2009
Customer recovery
35
Kundenrückgewinnung
34
Beziehungsmarketing
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Relationship marketing
32
Consumer behaviour
22
Konsumentenverhalten
22
Customer churn
16
customer churn
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Data mining
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Data Mining
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Deutschland
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Germany
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Forecasting model
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Kundenbindung
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Prognoseverfahren
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Customer retention
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Customer satisfaction
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Kundenmanagement
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Kundenzufriedenheit
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Mobile communications
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Mobilkommunikation
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Customer Churn
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Decision tree
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Online retailing
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Online-Handel
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Telecommunications industry
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Telekommunikationssektor
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Artificial intelligence
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Beschwerdemanagement
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Classification
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Complaint management
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Customer analysis
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Dienstleistungsqualität
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Entscheidungsbaum
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Kundenanalyse
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Kundendaten
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Künstliche Intelligenz
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Service quality
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Prebensen, Nina K.
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Svendsen, Gunnvald B.
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European journal of marketing : EJM
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The effect of brand on churn in the telecommunications sector
Svendsen, Gunnvald B.
;
Prebensen, Nina K.
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1177-1189
Persistent link: https://www.econbiz.de/10009786598
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