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Bundling strategy
Customer recovery
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Kundenrückgewinnung
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Beziehungsmarketing
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Consumer behaviour
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Customer churn
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customer churn
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Forecasting model
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Kundenbindung
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Customer Churn
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Dienstleistungsqualität
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Greenstein, Shane M.
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Prince, Jeff
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Journal of economics & management strategy : JEMS
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Does service bundling reduce churn?
Prince, Jeff
;
Greenstein, Shane M.
- In:
Journal of economics & management strategy : JEMS
23
(
2014
)
4
,
pp. 839-875
Persistent link: https://www.econbiz.de/10010466523
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