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isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Search: subject_exact:"Customer equity"
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Customer value
8
Kundenwert
8
Consumer behaviour
7
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customer equity
5
Beziehungsmarketing
4
Brand management
4
Markenführung
4
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Marketingmanagement
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Online-Marketing
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Augmented reality marketing
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Betriebliche Wertschöpfung
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DiDi
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Ko, Eunju
4
Kim, Kyung Hoon
3
Kim, Juran
2
Chae, Heeju
1
Han, Jinghe
1
Jiang, Qi
1
Kim, Sang Jin
1
Kin, Kyulim
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Lastner, Matthew M.
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Lee, Ki Hoon
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Lee, Mi-ah
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Mattila, Pekka
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Pelletier, Mark J.
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Sun, Yang
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Taylor, Charles Robert
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
32
The service industries journal
28
Journal of marketing
27
SpringerLink / Bücher
27
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
The journal of services marketing
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
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ECONIS (ZBW)
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1
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
2
Selling the value : perceptions of value from key stakeholders in university sales centers
Lastner, Matthew M.
;
Scribner, Lisa L.
;
Pelletier, Mark J.
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 382-401
Persistent link: https://www.econbiz.de/10014319616
Saved in:
3
Leading the sharing economy : an exploration on how perceived value affecting customers' satisfaction and willingness to pay by using DiDi
Yang, Huijun
;
Xia, Lantian
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
1
,
pp. 54-76
Persistent link: https://www.econbiz.de/10012801709
Saved in:
4
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
5
Measures of perceived sustainability
Kim, Juran
;
Taylor, Charles Robert
;
Kim, Kyung Hoon
; …
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
Saved in:
6
Sustainability in social brand communities : influences on customer equity
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011407172
Saved in:
7
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
8
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
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