Gil-Lafuente, Dr. Anna Maria; Luis-Bassa, Carolina - In: Far East Journal of Psychology and Business 2 No 3 Paper 1 March (2011) 1, pp. 1-22
Relationship Marketing has made rapid progress during the last ten years. Since the development of the customer-centric model, reinforced by the emergence of CRM (Customer Relationship Management) strategies, companies have focused on finding models and tools that allow them to get to know...