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~isPartOf:"Strategy & leadership : a publication of Strategic Leadership Forum"
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Strategy & leadership : a publication of Strategic Leadership Forum
Journal of business research : JBR
156
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
73
Journal of service management
46
SpringerLink / Bücher
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
The journal of business & industrial marketing
34
International journal of hospitality management
33
Journal of strategic marketing
31
The service industries journal
31
Journal of marketing management : MM
29
Service business
25
Marketing theory
24
Journal of service research : JSR
23
Public management review
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
International journal of technology marketing : IJTMkt
22
Kundenintegration : Forum Dienstleistungsmanagement
22
International journal of technology management : IJTM
21
Journal of marketing
21
The journal of brand management : an international journal
21
Journal of service theory and practice : JSTP
20
Marketing intelligence & planning
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Tourism management : research, policies, practice
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International journal of contemporary hospitality management
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Journal of the Academy of Marketing Science
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European management journal
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Creativity and innovation management
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International journal of product development : IJPD
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Revolutionizing innovation : users, communities, and open innovation
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European journal of marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
11
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1
Co-creating customization : collaborating with customers to deliver individualized value
Loef, Jordi
;
Pine, B. Joseph
;
Robben, Henry S.
- In:
Strategy & leadership : a publication of Strategic …
45
(
2017
)
3
,
pp. 10-15
Persistent link: https://www.econbiz.de/10011694873
Saved in:
2
New ways B2B marketers use technology to enhance customer engagement
Grossberg, Kenneth Alan
- In:
Strategy & leadership : a publication of Strategic …
43
(
2015
)
1
,
pp. 42-45
Persistent link: https://www.econbiz.de/10010514580
Saved in:
3
Building a culture of co-creation at Mahindra
Ramaswamy, Venkatram
;
Chopra, Naveen
- In:
Strategy & leadership : a publication of Strategic …
42
(
2014
)
2
,
pp. 12-18
Persistent link: https://www.econbiz.de/10010363377
Saved in:
4
Special issue: Collaboration in the creative economy for innovation and value co-creation
2014
Persistent link: https://www.econbiz.de/10010363394
Saved in:
5
Special issue: Understanding and implementing value co-creation
2014
Persistent link: https://www.econbiz.de/10010245929
Saved in:
6
Venkat Ramaswamy : how value co-creation with stakeholders is transformative for producers, consumers and society
Leavy, Brian
;
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
42
(
2014
)
1
,
pp. 9-16
Persistent link: https://www.econbiz.de/10010245952
Saved in:
7
Strategy and co-creation thinking
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Strategy & leadership : a publication of Strategic …
41
(
2013
)
6
,
pp. 5-10
Persistent link: https://www.econbiz.de/10010230260
Saved in:
8
The value co-creation revolution
2013
Persistent link: https://www.econbiz.de/10010230266
Saved in:
9
Collaborative innovation as the new imperative : design thinking, value co-creation and the power of "pull"
Leavy, Brian
- In:
Strategy & leadership : a publication of Strategic …
40
(
2012
)
2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10009532046
Saved in:
10
Winning new customers using loyalty-based segmentation
Markey, Rob
;
Ott, John
;
Toit, Gerard du
- In:
Strategy & leadership : a publication of Strategic …
35
(
2007
)
3
,
pp. 32-37
Persistent link: https://www.econbiz.de/10003497150
Saved in:
11
Emotional interactions: the frontier of the customer-focused enterprise
Heffernan, Robert
;
LaValle, Steve
- In:
Strategy & leadership : a publication of Strategic …
35
(
2007
)
3
,
pp. 38-49
Persistent link: https://www.econbiz.de/10003497151
Saved in:
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