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~person:"Gassmann, Oliver"
~person:"Brodie, Roderick J."
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Search: subject_exact:"Customer integration"
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Customer integration
18
Kundenintegration
18
Beziehungsmarketing
13
Relationship marketing
13
Innovation management
4
Innovationsmanagement
4
Betriebliche Wertschöpfung
3
Business network
3
Internet marketing
3
New product development
3
Online-Marketing
3
Produktentwicklung
3
Social Web
3
Social web
3
USA
3
United States
3
Unternehmensnetzwerk
3
Value creation
3
Business services
2
Consumer behaviour
2
Dienstleistung
2
Digital platform
2
Digitale Plattform
2
Engagement platform
2
Innovation
2
Konsumentenverhalten
2
Personality psychology
2
Persönlichkeitspsychologie
2
Service ecosystems
2
Services
2
Unternehmensdienstleistung
2
Actor engagement
1
Austria
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Brand loyalty
1
Brand management
1
Co-creation of value
1
Creativity technique
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17
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17
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Gassmann, Oliver
Brodie, Roderick J.
Herstatt, Cornelius
35
Piller, Frank T.
27
Hippel, Eric von
26
Hollebeek, Linda D.
26
Füller, Johann
19
Reichwald, Ralf
18
Bruhn, Manfred
17
Büttgen, Marion
17
Edvardsson, Bo
16
Franke, Nikolaus
14
Jacob, Frank
14
De Jong, Jeroen P. J.
13
Ihl, Christoph
13
Witell, Lars
13
Brem, Alexander
12
Conduit, Jodie
12
Fließ, Sabine
12
Leimeister, Jan Marco
12
Oliveira, Pedro
12
Ramaswamy, Venkatram
12
Schreier, Martin
12
Bretschneider, Ulrich
11
Cova, Bernard
11
Hajli, Nick
11
Hyysalo, Sampsa
11
Lettl, Christopher
11
Möslein, Kathrin
11
Raasch, Christina
11
Schweisfurth, Tim
11
Bilgram, Volker
10
Hadwich, Karsten
10
Jaakkola, Elina
10
Kleinaltenkamp, Michael
10
Kristensson, Per
10
Nambisan, Satish
10
Rahman, Zillur
10
Gustafsson, Anders
9
Hienerth, Christoph
9
Kumar, V.
9
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Journal of service research : JSR
3
Creativity and innovation management
2
Journal of business research : JBR
2
Customer engagement : contemporary issues and challenges
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of technology management : IJTM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Managing service quality : MSQ ; an international journal
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of services marketing
1
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ECONIS (ZBW)
18
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1
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
2
Actor engagement in networks : defining the conceptual domain
Brodie, Roderick J.
;
Fehrer, Julia
;
Jaakkola, Elina
; …
- In:
Journal of service research
22
(
2019
)
2
,
pp. 173-188
Persistent link: https://www.econbiz.de/10012007439
Saved in:
3
Customer engagement : developing an innovative research that has scholarly impact
Brodie, Roderick J.
;
Juric, Biljana
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10011892190
Saved in:
4
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
5
Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
Saved in:
6
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
7
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
ed.
);
Hollebeek, Linda D.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011412087
Saved in:
8
Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj
;
Brodie, Roderick J.
;
Böhmann, Tilo
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
Saved in:
9
Technologically reflective individuals as enablers of social innovation
Schweitzer, Fiona
;
Rau, Christiane
;
Gassmann, Oliver
; …
- In:
The journal of product innovation management : an …
32
(
2015
)
6
,
pp. 847-860
Persistent link: https://www.econbiz.de/10011441506
Saved in:
10
Exploring dualities of service innovation : implications for service research
Witell, Lars
;
Anderson, Laurel
;
Brodie, Roderick J.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 436-441
Persistent link: https://www.econbiz.de/10011418320
Saved in:
11
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
12
Lessons from ideation : where does user involvement lead us?
Schweitzer, Fiona
;
Gassmann, Oliver
;
Rau, Christiane
- In:
Creativity and innovation management
23
(
2014
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10010387267
Saved in:
13
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
14
Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
Saved in:
15
Customer engagement : conceptual domain, fundamental propositions, and implications for research
Brodie, Roderick J.
;
Hollebeek, Linda D.
;
Jurić, Biljana
; …
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 252-271
Persistent link: https://www.econbiz.de/10009383399
Saved in:
16
Negative side effects of customer integration
Gassmann, Oliver
;
Kausch, Christoph
;
Enkel, Ellen
- In:
International journal of technology management : IJTM
50
(
2010
)
1
,
pp. 43-63
Persistent link: https://www.econbiz.de/10003964520
Saved in:
17
Integrating customers in product innovation : lessons from industrial development contractors and in-house contractors in rapidly changing customer markets
Sandmeier, Patricia
;
Morrison, Pamela D.
;
Gassmann, Oliver
- In:
Creativity and innovation management
19
(
2010
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10003986710
Saved in:
18
Neue Ideenquellen erschließen : die Chancen von Open Innovation
Enkel, Ellen
;
Gassmann, Oliver
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
2
,
pp. 6-11
Persistent link: https://www.econbiz.de/10003824423
Saved in:
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