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~person:"Gassmann, Oliver"
~person:"Gustafsson, Anders"
~subject:"Bundling strategy"
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Bundling strategy
Customer integration
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Kundenintegration
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New product development
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Gassmann, Oliver
Gustafsson, Anders
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Involving customers in new service development
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The role of the customer in the development process
Sandén, Bodil
;
Gustafsson, Anders
;
Witell, Lars
- In:
Involving customers in new service development
,
(pp. 33-56)
.
2006
Persistent link: https://www.econbiz.de/10003593196
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