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~person:"Leimeister, Jan Marco"
~person:"Brem, Alexander"
~source:"econis"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Leimeister, Jan Marco
Brem, Alexander
Hollebeek, Linda D.
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Reichwald, Ralf
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Social media in strategic management
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ECONIS (ZBW)
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Innovation management, lead-users, and social media : introduction of a conceptual framework for integrating social media tools in lead-user management
Ernst, Markus
;
Brem, Alexander
;
Voigt, Kai-Ingo
- In:
Social media in strategic management
,
(pp. 169-195)
.
2013
Persistent link: https://www.econbiz.de/10010226689
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