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~person:"Lettl, Christopher"
~person:"Füller, Johann"
~person:"Hyysalo, Sampsa"
~subject:"Kreativität"
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Kreativität
Customer integration
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Innovation management
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Lettl, Christopher
Füller, Johann
Hyysalo, Sampsa
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3
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Creativity and innovation management
1
Der Markt : international journal of marketing
1
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ECONIS (ZBW)
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Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Füller, Johann
;
Matzler, Kurt
;
Hutter, Katja
;
Hautz, Julia
- In:
Creativity and innovation management
21
(
2012
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10009628157
Saved in:
2
Innovation creation in online consumer groups
Jawecki, Gregor
;
Füller, Johann
;
Matzler, Kurt
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
3
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003929451
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