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~subject:"Beziehungsmarketing"
~isPartOf:"Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends"
~isPartOf:"Journal of the Academy of Marketing Science"
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Beziehungsmarketing
Customer integration
18
Kundenintegration
18
Relationship marketing
14
Consumer behaviour
9
Konsumentenverhalten
9
Customer engagement
6
Betriebliche Wertschöpfung
5
Dienstleistungsqualität
5
Service quality
5
Value creation
5
Customer satisfaction
4
Kundenzufriedenheit
4
Service-Dominant Logic
4
Service-dominant logic
4
Customer value
3
Dienstleistung
3
Dienstleistungssektor
3
Firm performance
3
Innovation
3
Kundenwert
3
Marketing theory
3
Marketingtheorie
3
New product development
3
Produktentwicklung
3
Service industry
3
Services
3
Unternehmenserfolg
3
Viral marketing
3
Virales Marketing
3
Beschwerdemanagement
2
Complaint management
2
Customer co-creation
2
Internet marketing
2
Leistungsmotivation
2
Meta-Analyse
2
Meta-analysis
2
Online-Marketing
2
Social Web
2
Social media
2
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1
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Kumar, V.
2
Arnold, Mark J.
1
Babin, Barry J.
1
Beckers, Sander F. M.
1
Blut, Markus
1
Brock, Christian
1
Carlson, Brad D.
1
Cui, Anna Shaojie
1
Dalla Pozza, Ilaria
1
Dong, Beibei
1
Doorn, Jenny van
1
Edvardsson, Bo
1
Falk, Tomas
1
Friend, Scott B.
1
Grewal, Dhruv
1
Gummerus, Johanna
1
Gupta, Shaphali
1
Gustafsson, Anders
1
Handrich, Matthias
1
Harmeling, Colleen M.
1
Heidenreich, Sven
1
Herter, Márcia Maurer
1
Hubert, Marco
1
Keeling, Debbie Isobel
1
Keeling, Kathleen
1
Koskull, Catharina von
1
Kulikovskaja, Viktorija
1
Ladeira, Wagner Junior
1
Laing, Angus
1
Magnusson, Peter
1
Malshe, Avinash
1
Moffett, Jordan W.
1
Pansari, Anita
1
Pinto, Diego Costa
1
Rajan, Bharath
1
Ruyter, Ko de
1
Sampaio, Claudio Hoffmann
1
Santini, Fernando de Oliveira
1
Sivakumar, K.
1
Skålén, Per
1
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Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
Journal of the Academy of Marketing Science
Journal of business research : JBR
83
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
International journal of hospitality management
20
The service industries journal
19
Journal of strategic marketing
18
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
Service business
14
The journal of product & brand management
14
Handbook of research on customer engagement
11
Journal of service research
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Services marketing quarterly
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
14
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
How value co-creation and co-destruction unfolds : a longitudinal perspective on dialogic engagement in health services interactions
Keeling, Debbie Isobel
;
Keeling, Kathleen
;
Ruyter, Ko de
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 236-257
Persistent link: https://www.econbiz.de/10012434104
Saved in:
3
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
4
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
5
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
6
Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash
;
Friend, Scott B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
Saved in:
7
Executing on a customer engagement strategy
Venkatesan, Rajkumar
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 289-293
Persistent link: https://www.econbiz.de/10011684959
Saved in:
8
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
9
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
10
Customer participation in services : domain, scope, and boundaries
Dong, Beibei
;
Sivakumar, K.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 944-965
Persistent link: https://www.econbiz.de/10011779550
Saved in:
11
Utilizing customer knowledge in innovation : antecedents and impact of customer involvement on new product performance
Cui, Anna Shaojie
;
Wu, Fang
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 516-538
Persistent link: https://www.econbiz.de/10011563229
Saved in:
12
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
13
The dark side of customer co-creation : exploring the consequences of failed co-created services
Heidenreich, Sven
;
Wittkowski, Kristina
;
Handrich, Matthias
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10011287133
Saved in:
14
Kundenintegration in der Dienstleistungsentwicklung : Erfahrungen aus Schweden
Edvardsson, Bo
;
Gustafsson, Anders
;
Witell, Lars
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 29-40)
.
2011
Persistent link: https://www.econbiz.de/10008908837
Saved in:
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