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~subject:"Beziehungsmarketing"
~person:"Doorn, Jenny van"
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Beziehungsmarketing
Customer integration
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2
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2
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Doorn, Jenny van
Hollebeek, Linda D.
28
Brodie, Roderick J.
13
Conduit, Jodie
12
Reichwald, Ralf
11
Piller, Frank T.
10
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Rather, Raouf Ahmad
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Hajli, Nick
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Malthouse, Edward C.
7
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7
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6
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6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Khan, Imran
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Plewa, Carolin
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Schaarschmidt, Mario
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Shulga, Lenna V.
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Alexander, Matthew
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Behnam, Mohsen
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Carlson, Jamie
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Clark, Moira K.
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Edvardsson, Bo
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Gligor, David
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Ihl, Christoph
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Itani, Omar S.
5
Kaufmann, Hans Rüdiger
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Le Nguyen Hau
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Morgan, Todd
5
Prentice, Catherine
5
So, Kevin Kam Fung
5
Verhoef, Peter C.
5
Verleye, Katrien
5
Żyminkowska, Katarzyna
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Journal of service research : JSR
2
Customer engagement : contemporary issues and challenges
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
2
Economic outcomes of customer engagement : emerging findings, contemporary theoretical perspectives, and future challenges
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 21-52)
.
2016
Persistent link: https://www.econbiz.de/10011430574
Saved in:
3
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
4
Customer engagement behavior: theoretical foundations and research directions
Doorn, Jenny van
;
Lemon, Katherine N.
;
Mittal, Vikas
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10008652135
Saved in:
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