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~subject:"Beziehungsmarketing"
~subject:"Kundenintegration"
~person:"Vandenbosch, Mark B."
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Beziehungsmarketing
Kundenintegration
Customer integration
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Vandenbosch, Mark B.
Herstatt, Cornelius
35
Piller, Frank T.
27
Hippel, Eric von
26
Hollebeek, Linda D.
26
Füller, Johann
19
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Customer engagement : contemporary issues and challenges
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
2
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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