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~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Fallstudie"
~isPartOf:"Customer relations"
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Strategic market creation : a new perspective on marketing and innovation management
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Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
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Involvement as market creation : a new way to consider customer relations
Gaddefors, Johan
;
Anderson, Alistair R.
- In:
Customer relations
,
(pp. 143-150)
.
2011
Persistent link: https://www.econbiz.de/10008988067
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