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~subject:"Beziehungsmarketing"
~subject:"Kundenintegration"
~person:"Vandenbosch, Mark B."
~isPartOf:"Customer engagement : contemporary issues and challenges"
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Customer engagement : contemporary issues and challenges
Journal of marketing management : MM
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Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
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