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~subject:"Konsumentenverhalten"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~isPartOf:"Customer engagement marketing"
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Konsumentenverhalten
Consumer behaviour
Firm performance
Customer integration
10
Kundenintegration
10
Beziehungsmarketing
3
Relationship marketing
3
Unternehmenserfolg
3
B-to-B-Marketing
2
Brand image
2
Business-to-business marketing
2
Competitive advantage
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Kundenzufriedenheit
2
Markenimage
2
Viral marketing
2
Virales Marketing
2
Wettbewerbsvorteil
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Austauschtheorie
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Branchenentwicklung
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Consumer goods marketing
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Emotion
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Futures studies
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Grounded theory
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Job satisfaction
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Konsumgütermarketing
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Leistungsmotivation
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Salespeople
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Sector development
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Social exchange theory
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Aksoy, Lerzan
1
Ball, Joan
1
Beckers, Sander F. M.
1
Bone, Sterling A.
1
Buoye, Alexander
1
Calder, Bobby J.
1
Doorn, Jenny van
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Fombelle, Paul W.
1
Han, Kyuhong
1
Hollebeek, Linda D.
1
Keiningham, Timothy
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1
Malthouse, Edward C.
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Mittal, Vikas
1
Pansari, Anita
1
Ray, Kristal R.
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Customer engagement marketing
Journal of business research : JBR
57
Journal of retailing and consumer services
55
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
The service industries journal
13
Journal of marketing management : MM
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of innovation management
10
Journal of strategic marketing
10
Technological forecasting & social change : an international journal
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Handbook of research on customer engagement
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
International journal of consumer studies
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
Service business
6
The journal of brand management : an international journal
6
The journal of business & industrial marketing
6
The journal of consumer marketing
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing
5
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
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ECONIS (ZBW)
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1
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
2
Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction
Beckers, Sander F. M.
;
Bone, Sterling A.
;
Fombelle, Paul W.
- In:
Customer engagement marketing
,
(pp. 141-169)
.
2018
Persistent link: https://www.econbiz.de/10011739848
Saved in:
3
Customer engagement and employee engagement : a research review and agenda
Mittal, Vikas
;
Han, Kyuhong
;
Westbrook, Robert A.
- In:
Customer engagement marketing
,
(pp. 173-201)
.
2018
Persistent link: https://www.econbiz.de/10011739859
Saved in:
4
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
5
The emotional engagement paradox
Aksoy, Lerzan
;
Keiningham, Timothy
;
Buoye, Alexander
; …
- In:
Customer engagement marketing
,
(pp. 293-305)
.
2018
Persistent link: https://www.econbiz.de/10011739870
Saved in:
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