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~subject:"Relationship marketing"
~subject:"Service-dominant logic"
~person:"Loureiro, Sandra Maria Correia"
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Relationship marketing
Service-dominant logic
Customer integration
7
Kundenintegration
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Beziehungsmarketing
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Brand image
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Brand management
5
Consumer behaviour
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Konsumentenverhalten
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user-generated content
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Loureiro, Sandra Maria Correia
Hollebeek, Linda D.
24
Brodie, Roderick J.
12
Conduit, Jodie
11
Reichwald, Ralf
11
Edvardsson, Bo
10
Piller, Frank T.
10
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Büttgen, Marion
7
Hajli, Nick
7
Hughes, Tim
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Vargo, Stephen L.
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Plewa, Carolin
6
Roy, Sanjit
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Tronvoll, Bård
6
Carlson, Jamie
5
Chen, Tom
5
Gligor, David
5
Helkkula, Anu
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Khan, Imran
5
Kleinaltenkamp, Michael
5
Le Nguyen Hau
5
Leckie, Civilai
5
Morgan, Todd
5
Prentice, Catherine
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Shamim, Amjad
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Journal of promotion management : innovations in planning and applied research
2
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
2
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
3
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
4
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
5
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
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