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~type_genre:"Collection of articles of several authors"
~person:"Carù, Antonella"
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Aufsatzsammlung
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Beziehungsmarketing
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Consumer behaviour
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Customer integration
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Innovation
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Carù, Antonella
Bruhn, Manfred
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ECONIS (ZBW)
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Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin
(
ed.
);
Carù, Antonella
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003685388
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