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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Measurement"
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Search: subject_exact:"Customer lifetime value"
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Measurement
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Journal of business research : JBR
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Creating and managing superior customer value
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A framework for variance analysis of customer equity based on a Markov chain model
Matsuoka, Kohsuke
- In:
Journal of business research : JBR
129
(
2021
),
pp. 57-69
Persistent link: https://www.econbiz.de/10012509298
Saved in:
2
Customer equity and market value : two methods, same results?
Silveira, Cleo Schmitt
;
Oliveira, Marta Olivia Rovedder de
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1752-1758
Persistent link: https://www.econbiz.de/10009683138
Saved in:
3
Modeling customer value perceptions in cross-cultural business markets
Blocker, Christopher P.
- In:
Journal of business research : JBR
64
(
2011
)
5
,
pp. 533-540
Persistent link: https://www.econbiz.de/10008901449
Saved in:
4
Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
Saved in:
5
Kundenwert aus Kundensicht : eine empirische Analyse des Kundennutzens aus Sicht der Privat- und Geschäftskunden in der Automobilindustrie
Wachter, Nadine
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003316519
Saved in:
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