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~isPartOf:"Journal of business research : JBR"
~subject:"Supplier relationship management"
~person:"Pires, Guilherme D."
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Supplier relationship management
Betriebliche Wertschöpfung
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Beziehungsmarketing
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Customer integration
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Customer value
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Customisation
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Dienstleistungsmarketing
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Dienstleistungsqualität
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Kundenintegration
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Kundenwert
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Lieferantenmanagement
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Participation
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Relationship marketing
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Service logic
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Service quality
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Services marketing
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Value creation
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Value proposition
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Value-in-exchange
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Pires, Guilherme D.
Autry, Chad W.
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Confete, Ilenia
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Dean, Alison
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Journal of business research : JBR
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Using service logic to redefine exchange in terms of customer and supplier participation
Pires, Guilherme D.
;
Dean, Alison
;
Rehman, Muqqadas
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 952-932
Persistent link: https://www.econbiz.de/10010516678
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