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~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Customer loyalty"
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Brand management
Customer retention
132
Kundenbindung
132
Beziehungsmarketing
40
Relationship marketing
40
Consumer behaviour
19
Konsumentenverhalten
19
Customer satisfaction
17
Kundenzufriedenheit
17
Social Web
17
Social web
17
Dienstleistungsqualität
13
Service quality
13
Internet marketing
10
Markenführung
10
Online-Marketing
10
Deutschland
9
Germany
9
Bank
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Brand image
6
Brand loyalty
6
Confidence
6
Einzelhandel
6
Markenimage
6
Markentreue
6
Retail trade
6
Tourism industry
6
Tourismuswirtschaft
6
Vertrauen
6
Business model
5
Emotion
5
Geschäftsmodell
5
Quality management
5
Qualitätsmanagement
5
Customer service
4
E-commerce
4
Electronic Banking
4
Electronic Commerce
4
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Aufsatz im Buch
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98
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3
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1
Diehl, Sandra
1
Kastner, Sonja
1
Kaufmann, Patrick J.
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1
Mishra, Prashant
1
Pettinger, Lynne
1
Price, Linda L.
1
Reidl, Andreas
1
Singh, Jaywant
1
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Strong brands, strong relationships
2
Brand management in emerging markets : theories and practice
1
Brands : interdisciplinary perspectives
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
The Routledge companion to contemporary brand management
1
Verbrauchervielfalt : Chancen des demographischen Wandels für Konsum und Finanzen
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
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ECONIS (ZBW)
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1
Measuring the market performance of brands : applications in brand management
Singh, Jaywant
;
Uncles, Mark
- In:
The Routledge companion to contemporary brand management
,
(pp. 13-31)
.
2016
Persistent link: https://www.econbiz.de/10011515338
Saved in:
2
VfL Wolfsburg : Nachhaltigkeit als Markenkern eines Fußballclubs
Briskorn, Nico
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 115-130)
.
2015
Persistent link: https://www.econbiz.de/10011290682
Saved in:
3
Loyalty and brands in consumers' assembled lives
Price, Linda L.
- In:
Strong brands, strong relationships
,
(pp. 13-27)
.
2015
Persistent link: https://www.econbiz.de/10011313064
Saved in:
4
Identity tensions in business-based brand relationships
Lawrence, Benjamin
;
Kaufmann, Patrick J.
- In:
Strong brands, strong relationships
,
(pp. 310-329)
.
2015
Persistent link: https://www.econbiz.de/10011316655
Saved in:
5
Brand culture and branded workers : service work and aesthetic labour in fashion retail
Pettinger, Lynne
- In:
Brands : interdisciplinary perspectives
,
(pp. 13-33)
.
2015
Persistent link: https://www.econbiz.de/10010477905
Saved in:
6
Influence of trust and affect on brand loyalty and brand performance : the case of Indian television news channels
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Brand management in emerging markets : theories and practice
,
(pp. 104-120)
.
2014
Persistent link: https://www.econbiz.de/10010417742
Saved in:
7
Marke. Macht. Zukunft.
Reidl, Andreas
- In:
Verbrauchervielfalt : Chancen des demographischen …
,
(pp. 324-333)
.
2013
Persistent link: https://www.econbiz.de/10010227090
Saved in:
8
Marken - Labels - Brands: was leistet die Verpackung zur Markierung eines Produktes?
Kastner, Sonja
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 27-42)
.
2010
Persistent link: https://www.econbiz.de/10011388021
Saved in:
9
Aufbau und Sicherung von Markenbindungen unter schwierigen Konkurrenz- und Distributionsbedingungen
Weinberg, Peter
;
Diehl, Sandra
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 23-35)
.
2001
Persistent link: https://www.econbiz.de/10001572272
Saved in:
10
Innovationserfolge in der Markenpolitik trotz einer Inflation an neuen Produkten
Trommsdorff, Volker
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 99-106)
.
2001
Persistent link: https://www.econbiz.de/10001572290
Saved in:
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