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~isPartOf:"Schriften zum innovativen Marketing"
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Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
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Differenziertes Kundenrückgewinnungsmanagement : empirische Analyse des Verhaltens von Ex-Kunden und Implikationen für Targeting und Segmentierung
Möller, Philipp
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2015
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