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Strong brands, strong relationships
SpringerLink / Bücher
90
Journal of retailing and consumer services
27
Gabler Edition Wissenschaft
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Springer eBook Collection / Business and Economics
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Journal of business research : JBR
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Research
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European Journal of Marketing
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Psychology & marketing
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Asia Pacific journal of marketing and logistics
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Gabler Research
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Journal of Consumer Marketing
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The service industries journal
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Harvard business review : HBR
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How to succeed in the digital age : strategies from 17 top managers
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Journal of Business & Industrial Marketing
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Journal of consumer behaviour : an international research review
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Marketing Science
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Schriften zum innovativen Marketing
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Wirtschaftswissenschaft
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Asia Pacific Journal of Marketing and Logistics
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European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
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International Journal of Bank Marketing
6
International journal of contemporary hospitality management
6
Journal of the Academy of Marketing Science
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Kundenmanagement & Electronic Commerce
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Schriftenreihe Studien zum Konsumentenverhalten
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Services marketing quarterly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Loyalty and brands in consumers' assembled lives
Price, Linda L.
- In:
Strong brands, strong relationships
,
(pp. 13-27)
.
2015
Persistent link: https://www.econbiz.de/10011313064
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2
Success factors for the implementation of an intended brand personality : conceptual framework and insights from the Swiss lurxury industry
Hoyer, Wayne D.
;
Krohmer, Harley
;
Lobschat, Lara
- In:
Strong brands, strong relationships
,
(pp. 330-342)
.
2015
Persistent link: https://www.econbiz.de/10011316653
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3
Identity tensions in business-based brand relationships
Lawrence, Benjamin
;
Kaufmann, Patrick J.
- In:
Strong brands, strong relationships
,
(pp. 310-329)
.
2015
Persistent link: https://www.econbiz.de/10011316655
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