Search Results - subject_exact:"Customer segmentation"

An automated machine learning framework for interpretable customer segmentation in financial services

Grigorova, Iveta; Efremov, Aleksandar; Karamfilov, … - In: International Journal of Financial Studies : open … 13 (2025) 4, pp. 1-21

Customer segmentation is essential in financial services for designing targeted interventions, managing dormant portfolios, and supporting marketing re-engagement strategies. Traditional approaches such as Recency-Frequency-Monetary (RFM) analysis offer interpretability but often lack the...

Persistent link: https://www.econbiz.de/10015591090

Use of autoencoder and one-hot encoding for customer segmentation

Smutek, Tomasz; Sikora, Janusz W.; Bogacki, Sylwester; … - 2024

Persistent link: https://www.econbiz.de/10014543578

Misleading marketing of unhealthy foods and beverages to children in South Africa as a consumer protection issue

Omoruyi, A. J.; Durojaye, Ebenezer - In: Journal of consumer policy : consumer issues in law, … 48 (2025) 2, pp. 105-131

Persistent link: https://www.econbiz.de/10015476873

Using segmentation to co-design a healthy eating program

Kitunen, Anna; Carins, Julia; Isbanner, Sebastian; … - In: Health marketing quarterly 42 (2025) 2, pp. 163-181

Persistent link: https://www.econbiz.de/10015519560

From consuming food away from home to on-the-go consumption : a multi-study exploration using focus groups and fsQCA

Lim, Weng Marc; Das, Manish; Saha, Victor - In: Journal of marketing management : JMM ; journal of the … 41 (2025) 1/2, pp. 1-45

Persistent link: https://www.econbiz.de/10015526543

Differences in advertising's effectiveness across age groups

Mecredy, Philip; Stocchi, Lara; Feetham, Pamela - In: International journal of advertising : the review of … 44 (2025) 2, pp. 235-262

Persistent link: https://www.econbiz.de/10015531693

Model-based co-clustering in customer targeting utilizing large-scale online product rating networks

Chen, Qian; Agarwal, Amal; Fong, Duncan K. H.; DeSarbo, … - In: Journal of business & economic statistics : JBES ; a … 43 (2025) 3, pp. 495-507

Persistent link: https://www.econbiz.de/10015534257

Product returns as a reflection of intergenerational differences : a comparison of Baby Boomers, Generation X, Millennials, and Generation Z

Lysenko-Ryba, Kateryna; Reveniuk, Marharyta; Kauf, Sabina - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 21 (2025) 3, pp. 419-430

Persistent link: https://www.econbiz.de/10015558331

Children preferences for global and local brands : an empirical study drawing on symbolic self-completion theory

Filipovic, Jelena; Gorton, Matthew; Markovic, Stefan - In: Psychology & marketing 42 (2025) 6, pp. 1456-1475

Persistent link: https://www.econbiz.de/10015463997

Microtargeting, voters' unawareness, and democracy

Gils, Freek van; Müller, Wieland; Prüfer, Jens - In: The journal of law, economics, and organization 41 (2025) 2, pp. 634-653

Persistent link: https://www.econbiz.de/10015459377