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~isPartOf:"Handbuch Zielgruppenmanagement"
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Psychology & marketing
Handbuch Zielgruppenmanagement
Young consumers : insight and ideas for responsible marketers
13
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Pervasive advertising
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Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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International journal of advertising : the review of marketing communications
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Leitfaden Online-Marketing ; [Bd. 1]
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Harvard-Business-Manager : das Wissen der Besten
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Application of gaming in new media marketing
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1
Exploring consumer insights in wine marketing : an ethnographic research on #winelovers
Cuomo, Maria Teresa
;
Tortora, Debora
;
Festa, Giuseppe
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1082-1090
Persistent link: https://www.econbiz.de/10011627278
Saved in:
2
Social media marketing for adolescents
Mas-Tur, Alicia
;
Tur-Porcar, Ana
;
Llorca, Anna
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1119-1125
Persistent link: https://www.econbiz.de/10011627298
Saved in:
3
Reinforcing lessons for business from the marketing revolution in U.S. presidential politics : a strategic triad
Newman, Bruce I.
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 781-795
Persistent link: https://www.econbiz.de/10011595460
Saved in:
4
A taxonomy of social networking site users : social surveillance and self-surveillance perspective
Park, Min Sook
;
Shin, Jong-Kuk
;
Ju, Yong
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 601-610
Persistent link: https://www.econbiz.de/10011288581
Saved in:
5
Stake management in men's online cosmetics testimonials
Hall, Matthew
;
Gough, Brendan
;
Seymour-Smith, Sarah
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 227-235
Persistent link: https://www.econbiz.de/10009728507
Saved in:
6
Intelligentes Zielgruppenmanagement Online
Noller, Stephan
- In:
Handbuch Zielgruppenmanagement
,
(pp. 155-166)
.
2009
Persistent link: https://www.econbiz.de/10003821727
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