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~person:"Coffey, Amy Jo"
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Coffey, Amy Jo
Wiedmann, Klaus-Peter
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Journal of advertising research
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ECONIS (ZBW)
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The power of cultural factors in Spanish-language advertising : ethnic-group traits and metrics may predict advertiser investment across media platforms
Coffey, Amy Jo
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 346-355
Persistent link: https://www.econbiz.de/10010419804
Saved in:
2
Understanding the invisibility of the Asian-American television audience : why marketers often overlook an audience of "model" consumers
Coffey, Amy Jo
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 101-118
Persistent link: https://www.econbiz.de/10009745858
Saved in:
3
Audience as product : identifying advertiser preferences
Coffey, Amy Jo
;
Wurst, John C.
- In:
Journal of media business studies
9
(
2012
)
4
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009735182
Saved in:
4
The case for audience isolation : language and culture as predictors of advertiser investment
Coffey, Amy Jo
- In:
JMM : the international journal on media management
10
(
2008
)
2
,
pp. 81-90
Persistent link: https://www.econbiz.de/10003720725
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