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~person:"Gierl, Heribert"
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Gierl, Heribert
Stauss, Bernd
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Jahrbuch der Absatz- und Verbrauchsforschung
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International advertising and communication : current insights and empirical findings
1
Journal of retailing and consumer services
1
Marketing : journal of research and management
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ECONIS (ZBW)
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1
Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke
;
Gierl, Heribert
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 190-196
Persistent link: https://www.econbiz.de/10003852519
Saved in:
2
Effects of consumers' mood in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
Marketing : journal of research and management
2
(
2006
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10003320809
Saved in:
3
Effects of mood and argument strength on product evaluation in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
International advertising and communication : current …
,
(pp. 239-255)
.
2006
Persistent link: https://www.econbiz.de/10003378130
Saved in:
4
Effects of consumers' mood in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
Advertising and communication : proceedings 4th …
,
(pp. 278-286)
.
2005
Persistent link: https://www.econbiz.de/10003353831
Saved in:
5
Wie entscheidet sich der Konsument, wenn seine bevorzugten Wahlalternativen nicht verfügbar sind?: Überlegungen auf Basis der Image-Theorie
Gierl, Heribert
;
Stumpp, Stefan
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
47
(
2001
)
3
,
pp. 290-309
Persistent link: https://www.econbiz.de/10001630787
Saved in:
6
Zufriedenheit mit dem Kundendienst
Gierl, Heribert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
39
(
1993
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10001157158
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