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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~type_genre:"Article in journal"
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Customer analysis
5
Kundenanalyse
5
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3
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2
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Burmann, Christoph
1
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1
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1
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1
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Journal of business economics : JBE
Asia Pacific journal of marketing and logistics
The service industries journal
7
The international review of retail, distribution and consumer research
6
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of business research : JBR
5
Journal of retailing and consumer services
4
Journal of targeting, measurement and analysis for marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic customer relationship management : IJECRM
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
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Auditing : a journal of practice & theory
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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European journal of marketing : EJM
2
European journal of operational research : EJOR
2
European retail research
2
HMD : Praxis der Wirtschaftsinformatik
2
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
2
International journal of production economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Jahrbuch ... schweizerische Tourismuswirtschaft
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Journal für Betriebswirtschaft : management review quarterly
2
Journal of consumer behaviour : an international research review
2
Journal of economics & management strategy : JEMS
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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MIT sloan management review
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
5
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1
Understanding the relationship between service convenience and customer satisfaction in home delivery by Kano model
Chen, Mu-Chen
;
Chang, Kuo-chien
;
Hsu, Chia-lin
;
Yang, …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
3
,
pp. 386-410
Persistent link: https://www.econbiz.de/10009269504
Saved in:
2
Relationship between the personal values and shopping orientation of Chinese consumers
Tai, Susan H. C.
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
4
,
pp. 381-395
Persistent link: https://www.econbiz.de/10003781674
Saved in:
3
"Customer equity" als Steuerungsgröße für die Unternehmensführung
Burmann, Christoph
- In:
Journal of business economics : JBE
73
(
2003
)
2
,
pp. 113-138
Persistent link: https://www.econbiz.de/10001737339
Saved in:
4
Die Bestimmung des Markenwechselverhaltens mit Hilfe von Querschnittsdaten
Wagner, Udo
;
Reisinger, Heribert
;
Gausterer, Klemens
- In:
Journal of business economics : JBE
71
(
2001
)
10
,
pp. 1113-1130
Persistent link: https://www.econbiz.de/10001614061
Saved in:
5
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
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