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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of business research : JBR"
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Customer analysis
8
Kundenanalyse
8
Beziehungsmarketing
3
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3
Relationship marketing
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Theory
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Brown, Tom J.
1
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Demoulin, Nathalie T. M.
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Wu, Lei-yu
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Journal of business economics : JBE
Journal of business research : JBR
The service industries journal
7
The international review of retail, distribution and consumer research
6
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of retailing and consumer services
4
Journal of targeting, measurement and analysis for marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic customer relationship management : IJECRM
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Asia Pacific journal of marketing and logistics
2
Auditing : a journal of practice & theory
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
European retail research
2
HMD : Praxis der Wirtschaftsinformatik
2
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
2
International journal of production economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Jahrbuch ... schweizerische Tourismuswirtschaft
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Journal für Betriebswirtschaft : management review quarterly
2
Journal of consumer behaviour : an international research review
2
Journal of economics & management strategy : JEMS
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
MIT sloan management review
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
8
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1
Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen
;
Demoulin, Nathalie T. M.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
Saved in:
2
How do brand communities generate brand relationships? : intermediate mechanisms
Zhou, Zhimin
;
Zhang, Qiyuan
;
Su, Chenting
;
Zhou, Nan
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 890-895
Persistent link: https://www.econbiz.de/10009562255
Saved in:
3
You do the service but they take the order
Chiou, Jyh-shen
;
Wu, Lei-yu
;
Chou, Szu-yu
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 883-889
Persistent link: https://www.econbiz.de/10009562263
Saved in:
4
Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom J.
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 284-291
Persistent link: https://www.econbiz.de/10003704456
Saved in:
5
Gender-related wayfinding time of mall shoppers
Chebat, Jean-Charles
;
Gélinas-Chebat, Claire
; …
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1076-1082
Persistent link: https://www.econbiz.de/10003766352
Saved in:
6
"Customer equity" als Steuerungsgröße für die Unternehmensführung
Burmann, Christoph
- In:
Journal of business economics : JBE
73
(
2003
)
2
,
pp. 113-138
Persistent link: https://www.econbiz.de/10001737339
Saved in:
7
Die Bestimmung des Markenwechselverhaltens mit Hilfe von Querschnittsdaten
Wagner, Udo
;
Reisinger, Heribert
;
Gausterer, Klemens
- In:
Journal of business economics : JBE
71
(
2001
)
10
,
pp. 1113-1130
Persistent link: https://www.econbiz.de/10001614061
Saved in:
8
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
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