//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hammerschmidt, Maik"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer tracking"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
2
Customer analysis
2
Customer value
2
Firm valuation
2
Investitionsrechnung
2
Investment appraisal techniques
2
Kundenanalyse
2
Kundenwert
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Theorie
2
Theory
2
Unternehmensbewertung
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
German
1
English
1
Author
All
Hammerschmidt, Maik
Silberer, Günter
15
Steinmann, Sascha
6
Günter, Bernd
4
Homburg, Christian
4
Hruschka, Harald
4
Schröder, Hendrik
4
Van den Poel, Dirk
4
Al-Busaidi, Kamla Ali
3
Bauer, Hans H.
3
Baugh, Brian
3
Belz, Christian
3
Boztuğ, Yasemin
3
Buxel, Holger
3
Demirgüç-Kunt, Asli
3
Fader, Peter
3
Grigoroudis, Evangelos
3
Grünblatt, Martin
3
Herrmann, Andreas
3
Kane, Edward J.
3
Kumar, V.
3
Laeven, Luc
3
Liu, Qihong
3
Matsuoka, Kohsuke
3
Ranjan, Jayanthi
3
Reisinger, Heribert
3
Serfes, Konstantinos
3
Siskos, Yannis
3
Suzuki, Kenichi
3
Wagner, Udo
3
Walsh, Gianfranco
3
Wiedmann, Klaus-Peter
3
Agell, Núria
2
Altamirano, Nelson
2
Baecke, Philippe
2
Baker, Scott R.
2
Bartmann, Benedikt
2
Bazerman, Max H.
2
Bhatnagar, Vishal
2
Bierlaire, Michel
2
Blattberg, Robert C.
2
more ...
less ...
Published in...
All
Jahrbuch der Absatz- und Verbrauchsforschung
1
Yearbook of marketing and consumer research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
Saved in:
2
Kundenwertbasierte Unternehmensbewertung : das Customer Lifetime Value-Konzept und sein Beitrag zu einer Marketingorientierten Unternehmensbewertung
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Brähler, Matthias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
4
,
pp. 324-344
Persistent link: https://www.econbiz.de/10001736390
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->