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~subject:"Marketing"
~person:"Cova, Bernard"
~person:"Rajagopal"
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customer value
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Cova, Bernard
Rajagopal
Bauer, Hans H.
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Creating and managing superior customer value
1
Economic issues
1
International journal of services and operations management
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ECONIS (ZBW)
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1
Creating superior value through network offerings
Cova, Bernard
;
Salle, Robert
- In:
Creating and managing superior customer value
,
(pp. 317-342)
.
2009
Persistent link: https://www.econbiz.de/10003826414
Saved in:
2
Effects of customer services efficiency and market effectiveness on dealer performance
Rajagopal
- In:
International journal of services and operations management
5
(
2009
)
5
,
pp. 575-594
Persistent link: https://www.econbiz.de/10003884853
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3
Measuring customer value gaps : an empirical study in the Mexican retail market
Rajagopal
- In:
Economic issues
11
(
2006
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10003325440
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