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~person:"Herrmann, Andreas"
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Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Kundenmanagement
1
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ECONIS (ZBW)
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Entscheidungsverhalten von Kunden in Mass Customization-Systemen
Stefanides, Julia K.
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
Kundenmanagement
,
(pp. 7-30)
.
2011
Persistent link: https://www.econbiz.de/10009008213
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2
The value of passenger car customers
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 349-370)
.
1997
Persistent link: https://www.econbiz.de/10001299158
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