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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
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The state of augmented reality advertising around the globe : a multi-cultural content analysis
Feng, Yang
;
Mueller, Barbara
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10012179038
Saved in:
2
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
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