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~isPartOf:"Supply Management Research : aktuelle Forschungsergebnisse 2011 ; [Tagungsband des 4. wissenschaftlichen Symposiums Supply Management ; Würzburg, 15.-16. März 2011 ; Advanced studies in supply management, Bd. 4]"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Einzelhandel"
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Supply Management Research : aktuelle Forschungsergebnisse 2011 ; [Tagungsband des 4. wissenschaftlichen Symposiums Supply Management ; Würzburg, 15.-16. März 2011 ; Advanced studies in supply management, Bd. 4]
Journal of retailing and consumer services
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The effects of in-store themed events on consumer store choice decisions
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 386-395
Persistent link: https://www.econbiz.de/10003875625
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