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person:"Berg, Bettina"
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The importance of retail brand equity and store accessibility for store loyalty in local competition
Swoboda, Bernhard
;
Berg, Bettina
;
Schramm-Klein, Hanna
; …
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10009759166
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