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~person:"Alwi, S. F. Syed"
~person:"Bargenda, Angela"
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Brand architecture
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Alwi, S. F. Syed
Bargenda, Angela
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The journal of brand management : an international journal
2
Building corporate identity, image and reputation in the digital era
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ECONIS (ZBW)
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Styling the corporate heritage brand : identity building through architectural design
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 116-128
Persistent link: https://www.econbiz.de/10014251424
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2
Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela
- In:
Building corporate identity, image and reputation in …
,
(pp. 181-201)
.
2022
Persistent link: https://www.econbiz.de/10012609384
Saved in:
3
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
4
Corporate branding : areas, arenas and approaches
Alwi, S. F. Syed
(
contributor
);
Melewar, T. C.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10013183426
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