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~person:"Alwi, S. F. Syed"
~person:"Foroudi, Pantea"
~subject:"Hotel industry"
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Hotel industry
Brand architecture
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Marketing
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Firmenimage
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Airline
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Business performance
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Corporate brand
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Corporate experience
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Corporate image
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Corporate personality
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Corporate promise
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Customers'relationships
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Hotel industry’s brand orientation
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International journal of hospitality management
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Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
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