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~person:"Areni, Charles S."
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Areni, Charles S.
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Product line sub-branding versus company as the brand in services
Rahman, Kaleel
;
Areni, Charles S.
- In:
The marketing review
10
(
2010
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003963407
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