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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Brand architecture
509
Markenarchitektur
509
Brand management
378
Markenführung
378
Corporate reputation
218
Firmenimage
218
Markenimage
103
Brand image
102
Corporate culture
96
Unternehmenskultur
96
Brand
95
Markenartikel
94
Consumer behaviour
81
Konsumentenverhalten
81
Marketing management
62
Marketingmanagement
62
Corporate Social Responsibility
61
Corporate social responsibility
59
Öffentlichkeitsarbeit
54
Public relations
53
Markenpolitik
42
Corporate branding
41
Stakeholder
29
Beziehungsmarketing
27
Relationship marketing
27
Deutschland
26
Germany
26
Reputation
25
Cultural heritage
23
Kulturgüter
23
Marketing
23
Corporate brand
22
Großbritannien
20
United Kingdom
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
Brand extension
18
Business ethics
18
Lieferantenmanagement
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Anisimova, Tatiana
3
Ab Hamid, Siti Ngayesah
1
Balmer, John M. T.
1
Bourke, Rita
1
Buil, Isabel
1
Catalán, Sara
1
Chang, Aihwa
1
Chen, Weifeng
1
Chiang, Hsu-hsin
1
Davies, Gary
1
Han, Tzu-shian
1
Jusoh, Wan Jamaliah Wan
1
Khan, Imran
1
Lombart, Cindy
1
Louis, Didier
1
Martínez, Eva
1
Mavondo, Felix
1
Rahman, Zillur
1
Ratma, Mobin
1
Suharni Maulan
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Walsh, Margaret
1
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European journal of marketing : EJM
2
Asia Pacific journal of marketing and logistics
1
Business research quarterly : BRQ
1
Journal of Islamic marketing
1
Journal of business research : JBR
1
Journal of business-to-business marketing
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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ECONIS (ZBW)
10
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1
Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Ab Hamid, Siti Ngayesah
;
Suharni Maulan
;
Jusoh, Wan …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2404-2428
Persistent link: https://www.econbiz.de/10014428586
Saved in:
2
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
3
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
4
The importance of corporate brand identity in business management : an application to the UK banking sector
Buil, Isabel
;
Catalán, Sara
;
Martínez, Eva
- In:
Business research quarterly : BRQ
19
(
2016
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10011660313
Saved in:
5
Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
Saved in:
6
Evaluating the impact of corporate brand on consumer satisfaction
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 561-589
Persistent link: https://www.econbiz.de/10010127936
Saved in:
7
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa
;
Chiang, Hsu-hsin
;
Han, Tzu-shian
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
Saved in:
8
Consumer satisfaction and loyalty : two main consequences of retailer personality
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 644-652
Persistent link: https://www.econbiz.de/10009655495
Saved in:
9
Public sector corporate branding and customer orientation
Whelan, Susan
;
Davies, Gary
;
Walsh, Margaret
;
Bourke, Rita
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1164-1171
Persistent link: https://www.econbiz.de/10008696681
Saved in:
10
Corporate brand : the company-customer misalignment and its performance implications
Anisimova, Tatiana
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 488-503
Persistent link: https://www.econbiz.de/10008652691
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