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person:"Vallaster, Christine"
~subject:"Markenführung"
~person:"Burghausen, Mario"
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Markenführung
Brand architecture
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Vallaster, Christine
Burghausen, Mario
Balmer, John M. T.
31
Melewar, T. C.
11
Kernstock, Joachim
10
Otubanjo, Olutayo
7
Balmer, John M.T.
6
Bang, Nguyen
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Sharifah Faridah Syed Alwi
6
Abratt, Russell
5
Brexendorf, Tim Oliver
5
Burmann, Christoph
5
Greyser, Stephen A.
5
Mingione, Michela
5
Sarkar, Soumya
5
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4
Brunner, Christian Boris
4
Dev, Chekitan S.
4
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The journal of brand management : an international journal
3
Corporate communications : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Reputation Management
1
Zeitschrift für KMU und Entrepreneurship : ZfKE
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ECONIS (ZBW)
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The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
2
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
3
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
4
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
5
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
6
Corporate branding and corporate reputation : divided by a shared purpose?
Fisher-Buttinger, Claudia
;
Vallaster, Christine
- In:
Reputation Management
,
(pp. 59-73)
.
2011
Persistent link: https://www.econbiz.de/10009271992
Saved in:
7
Corporate Branding von Start-Ups : der erfolgreiche Aufbau der Unternehmensmarke
Vallaster, Christine
- In:
Zeitschrift für KMU und Entrepreneurship : ZfKE
58
(
2010
)
4
,
pp. 329-335
Persistent link: https://www.econbiz.de/10008807833
Saved in:
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