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subject:"Öffentlichkeitsarbeit"
~subject:"Unternehmenskultur"
~isPartOf:"The journal of product & brand management"
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Öffentlichkeitsarbeit
Unternehmenskultur
Brand architecture
13
Brand management
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Markenarchitektur
13
Markenführung
13
Corporate reputation
8
Firmenimage
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Markenimage
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Greyser, Stephen A.
1
Mingione, Michela
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Roper, Stuart
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Spear, Sara
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Urde, Mats
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Wertz, Robert A.
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The journal of product & brand management
The journal of brand management : an international journal
16
European journal of marketing : EJM
13
Journal of business research : JBR
11
Corporate communications : an international journal
8
International studies of management and organization
4
Cogent business & management
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Corporate reputation review : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
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SpringerLink / Bücher
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Zeitschrift für KMU und Entrepreneurship : ZfKE
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Brand culture
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business horizons
1
Business research quarterly : BRQ
1
Business strategy series
1
Contemplating corporate marketing, identity and communication
1
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
1
Corporate social responsibility and environmental management
1
European Journal of Marketing
1
European journal of international management : EJIM
1
European management journal
1
European management review : the journal of the European Academy of Management
1
Family business review : journal of the Family Firm Institute
1
Foundations of corporate heritage
1
Gabler Edition Wissenschaft
1
Gabler Research / Unternehmensführung und Marketing
1
Handbook of research on effective advertising strategies in the social media age
1
Humanomics
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
International journal of business
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
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International journal of business competition and growth : IJBCG
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International journal of globalisation and small business : IJGSB
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Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
2
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Saved in:
3
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
4
Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara
;
Roper, Stuart
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 491-501
Persistent link: https://www.econbiz.de/10010225090
Saved in:
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