Castellari, Elena; Moro, Daniele Daniele; Platoni, Silvia; … - Associazione Italiana di Economia Agraria e Applicata - … - 2014
Using a panel data set on the yogurt market for four hundred points of sale in Italy, we investigate, at the segment level, the interactions between private label (PL) market shares and national brand (NB) leader’s prices. We estimate a reduced form model which controls for the heterogeneity...