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~subject:"Relationship marketing"
~person:"Han, Heesup"
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Relationship marketing
Beziehungsmarketing
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Relational signaling theory
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data access vulnerability
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data breach vulnerability
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Han, Heesup
Bouckaert, Jan
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International journal of hospitality management
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
Hotel privacy management and guest trust building : a relational signaling perspective
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013185279
Saved in:
2
Hotel data privacy : strategies to reduce customers' emotional violations, privacy concerns, and switching intention
Yu, Jongsik
;
Moon, Hyoungeun
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 215-227
Persistent link: https://www.econbiz.de/10013352876
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