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~institution:"David Shepard Associates"
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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The new direct marketing : how to implement a profit-driven database marketing strategy
Batra, Rajeev
(
contributor
)
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1999
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3. ed.
Persistent link: https://www.econbiz.de/10004340064
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