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~subject:"Pricing strategy"
~subject:"Konsumentenverhalten"
~isPartOf:"Journal of marketing"
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Pricing strategy
Konsumentenverhalten
Dauerhafte Konsumgüter
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Durable goods
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Consumer behaviour
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Journal of marketing
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International journal of production economics
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Longer lasting products : alternatives to the throwaway society
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Economics letters
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Omega : the international journal of management science
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Buy less, buy luxury : understanding and overcoming product durability neglect for sustainable consumption
Sun, Jennifer J.
;
Bellezza, Silvia
;
Paharia, Neeru
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 28-43
Persistent link: https://www.econbiz.de/10012522217
Saved in:
2
The effects of advertised quality emphasis and objective quality on sales
Kopalle, Praveen K.
;
Fisher, Robert J.
;
Sud, Bharat L.
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011697522
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