Wiles, Michael A.; Jain, Shailendra P.; Mishra, Saurabh; … - In: Marketing Science 29 (2010) 5, pp. 828-845
Whereas a growing body of research has examined the consumer-related implications of deceptive advertising, the stock market consequences stemming from the regulatory exposure of such infractions remain largely unexplored. In a step to address this gap, the current research examines the effect...